Customer Relationship Management
Supporting the SDGs Goals
SDGs
Goal 3:
Healthy lives and well-being for all at all ages.
Goal 9:
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
Goal 11:
Make cities and human settlements inclusive, safe, resilient and sustainable.
Goal and Performance Highlights
Performance Highlights
Customer Satisfaction by Product in 2024
92.1%
Customer Satisfaction by Services in 2024
92.1%
Customer Satisfaction by Online in 2024
88.9%
Challenges and Opportunities
Commitment
The company intends to operate business fairly, consider to highest customers satisfaction by determining that employees must give product information and service truly, and not conceal material information that may lead to misunderstanding which affect to customer decision to purchase.
Management Approach and Value Creation
Management Approach
- Continuous building customer engagement by approach and respond customer needs efficient.
- Intend to deliver quality products and services for building good experience to customers.
- Customer Satisfaction Survey and bring the result to adjust and improve products and service annually.
- Improve online distribution channels to be easily accessible and more convenient.
Operating
1
Responsibilities Toward Customers
Pre-sales Service
- The company adheres to fair marketing by providing customers the information relating to the products and services with reality and undistorted of important information that may lead to misunderstanding result in customer’s making decision.
- Employees must give promptly advices for product using and risk probability from using together with preventive measures of possible danger to customers.
After-sales Service
- Delivery and Installation Service for electrical product groups, electrical system, floor tiles, doors, windows, wood floorings, laminate-floorings, water tanks, water pumps, gutters, cookware, toilets, and painting, according to terms and conditions of the company as well as warranty after installation.
- Product repair services for House Brand products shall repair following to stipulated terms and conditions. For products having Brand owners, the company will be the coordinator in order to deliver product to Brand owners along with following-up the product repair until completed.
- The company has determined the policy for goods return after-sale within period time not exceeding 30 days from the date of purchasing.
2
Customer Satisfaction
The Company has specified the customers’ satisfaction survey process inclusive of customer comments handling process for taking the result to develop and improve products and services as well as continuous improving business operation process of the company and building customers’ satisfaction to always use the company’s services continuous.
