Quality Products and Services Procurement
Supporting the SDGs Goals
SDGs
Goal 3:
Goal 11:
Goal and Performance Highlights
Strategy
Performance Highlights
Challenges and Opportunities
Commitment
The Company is committed to managing products and services to efficiently respond to customers’ needs, while contributing to an improved quality of life for people in society.
Management Approach and Value Creation
Management Approach
The Company is committed to sourcing products and improve services to be quality standard in reasonable price under lifestyle changing, These changes include New Normal greater awareness of living which more realize to safety, purchasing behavior through online channels, eco-friendly product trends, reaching the aging society, as well as increasing the efficiency in same-day delivery and installation service to efficiently respond to customers’ needs.
Operations in 2025: Product Quality
Eco-friendly Products
The Company strives to source and support the distribution of eco-friendly products with awareness of environmental impacts and support the responsible consumption to customers. The Company has divided Eco-friendly products are categorized into 4 groups as follows;
ESG 1 Energy saving group, reducing global warming group, Natural resources saving group
Environmental problems affected to climate change are becoming a trend for consumers to be aware of using eco-friendly products. For supporting the responsible consumption for customers, the Company has provided eco-friendly products, energy saving product group, Promotion of Renewable Energy Products, global warming reducing products, and natural resource saving, etc.
ESG 2 Health Promotional Group
Due to the Covid-19 pandemic situation stimulates people to realize more to health care, the Company has provided quality health promotional products, such as Home Fitness Equipment, and Outdoor Sports Equipment inclusive of Good Hygiene Promotional Products in type of cleaning products, etc.
ESG 3 Elderly & Disability Care Products Group
The year 2022, Thailand have reached the criterion of a “complete-aged society” which means the number of people aged 60 years and over, representing more than 20% of total populations. In order to satisfy the needs of elderly customers group, the Company has provided safety products proper with elderly and disability persons with CIT standards certified by the Construction Institute of Thailand, Ministry of Industry, such as; washbasin, basin faucets, toilets, bidet spray set, handrails, shower chair, etc.
ESG 4 Product group for responding to New Normal way of living
Covid-19 outbreak situation has led to customers behavior changing in New Normal way of living which realizes more safety, such as social distancing, close-contact reducing, work from home, study from home, spending more time living and engaging in activities at home. Therefore, the Company has provided products to satisfy the changed needs and lifestyles of customers, which are available at present as follows;
- Home decoration products
products for home decorations with family members, such as decoration accessories, curtains, wallpapers, carpets, room dividers, sofa, recliner chairs, etc.
- Work/office products group
Office supplies for working or studying from home products group, such as working desks, chairs, gaming chairs, bookcases, etc.
- Cooking products group
small kitchen appliances for easy cooking such as air fryer, shabu-pot, and electric grill, etc.
- Internet of thing products group
products for remote monitoring through network such as smart closed-circuit television, smart desk lamps, smart switches, Smart LED Bulbs, etc.
Checking the source and safety standards of products.
The company prioritizes the safety and quality of the products sold to customers. The product management department collaborates with suppliers or manufacturers to conduct regular inspections and ensures that the products are certified for safety by relevant government agencies and related organizations. Additionally, there has been training on safety standards and the creation of product labels in accordance with the regulations of Office of the Consumer Protection Board (OCPB). This is to ensure that customers have access to product information, a matter that the company prioritizes greatly. In 2025, the company did not find any products or services that did not comply with safety and health standards based on customer complaints and relevant government departments.
The company sells products that have been certified and quality-checked according to legal requirements. The products have undergone quality checks as mandated by the law and have been certified to meet safety standards as follows:
Thai Industrial Standard (TIS)
Food and Drug Administration (FDA)
Number 5 Label
High-efficiency Label
AGA - The Australian Gas Association
CIT Label of products for elders and people with disabilities such as grab bars and sanitary ware
Thailand Trusted Quality
Green Industry Label
European Conformity (CE)
American Society for Testing and Materials (ASTM)
American National Standards Institute (ANSI)
European Standards (EN)
DIN Standards (DIN)
British Standards (BSI)
Forest Stewardship Council (FSC)
DVGW Certificate (DVGW)
Product Quality Management
The Company is committed to sourcing products that meet quality and safety standards and requires suppliers to adhere to the Company’s product and service quality standards. The Company prioritizes sourcing products from suppliers certified to international standards, such as ISO 9001, or other standards required by law, to ensure product quality. The Company’s product quality management approach includes the following:
- The Company is committed to enhancing sustainable supply chain management standards by integrating information technology through the Global Soft system to monitor, audit, and control suppliers’ operational quality. This system helps ensure that the delivery processes for products and services comply with international standards in a systematic, accurate, and traceable manner.
- The Company enhances product quality standards by implementing effective processes to prevent and address non-conforming products before delivering them to customers, with the aim of avoiding product recalls. The Company has internal audits and quality inspection processes covering the product quality management process, from verifying product accuracy to inspecting product quality before delivery to customers. These processes are designed to identify product defects, prevent non-conforming products from reaching customers, and minimize product recalls.
- The Company has implemented an Automated Storage & Retrieval System (ASRS) for warehouse management to enhance product quality control and operational efficiency. The system helps reduce human error and prevent product damage that may occur during storage and handling, thereby improving the accuracy and reliability of product management.
- The Company places importance on achieving high customer satisfaction by providing mechanisms for external stakeholders to submit complaints and feedback through various channels, including Call Center 1160, AI-based chatbot, online form submission or direct email contact, and in person through customer service staff at all branches. In addition, the Company has integrated emerging technologies, including Generative AI (AI Search), to enhance the efficiency of product searches, enabling customers to access product information more accurately, conveniently, and quickly, while addressing individual customer needs more effectively. The Company also provides a customer satisfaction guarantee, allowing customers to return products within 30 days in cases where products are damaged due to manufacturing defects, transportation, or expiration, subject to clearly defined terms and conditions to ensure transparency. Information from customer complaints and product returns is analyzed together with suppliers to identify root causes and determine corrective actions to prevent recurrence. The process for submitting complaints regarding product quality and the conditions for product returns are available at: https://globalhouse.co.th/about/term-of-return
Product Quality Management Performance
| Details | 2025 Performance |
|---|---|
| Products Subjected to Quality Inspection | 100% |
| Number of Product Satisfaction Complaints | 26 cases |
| Complaints Resolved | 100% |
| Number of Product Recall issued | 0 cases |
Operations in 2025 in aspect of quality services
Omni Channel Shopping Online System
Presently, customers’ lifestyle and requirements have been changed along with evolution of technology, leading customers to buy products through online channels more. Thus, the Company has developed the ordering system and Omni Channel, which is combined between shopping both online and offline to satisfy customers, plus with delivery service or ordering and get products by themselves at stores near home through Click & Collect service. Customers can make purchases through various channels, such as online branches, mobile applications, the customer service center at 1160, and the company’s website.
Product Installation Service
The Company has product installation service for increasing the customers’ convenience when they buy products of, electrical appliances products group, toilet products, water filters, water tanks and pumps, finished kitchen products, gutters, electrical system and garages, etc. Including guarantee the quality of installation service within a maximum of 180 days and the Company has increased the efficiency of product installation service within a day for customers who buy products before 02.00 PM. for responding the needs and building customer’s satisfaction.