Global House Signs MOU with the Thai Industrial Standards Institute (TISI) to Enhance Product Standards and Build Consumer Confidence

Siam Global House Public Company Limited has signed a Memorandum of Understanding (MOU) under the Proactive Market Surveillance initiative with the Thai Industrial Standards Institute (TISI), Ministry of Industry, together with 27 organizations comprising modern trade operators and the Thai Chamber of Commerce. The collaboration aims to strengthen product screening, prevent substandard products from reaching consumers, and promote the distribution of products certified under the Thai Industrial Standards (TIS).

The signing ceremony was held on 20 July 2026 at the Arnoma Grand Ballroom, 3rd Floor, Arnoma Grand Bangkok Hotel. The event was presided over by Dr. Natthaphon Rangsitpol, Permanent Secretary of the Ministry of Industry, who delivered the policy direction for advancing the Proactive Market Surveillance mechanism under the ONE MIND initiative. The initiative promotes integrated collaboration between the public and private sectors to build a quality ecosystem and elevate Thailand's industrial product standards. Mr. Ekniti Romyanon, Secretary-General of the Thai Industrial Standards Institute (TISI), highlighted the importance of establishing a collaborative network with the business sector to serve as the first line of product screening before products reach consumers.

On this occasion, Ms. Wiphawee Hongsamsipjed, Assistant Vice CEO, represented Siam Global House Public Company Limited at the MOU signing ceremony alongside executives from modern trade businesses and the Thai Chamber of Commerce. The signing reaffirmed the participating organizations' commitment to enhancing Thailand's industrial product standards and strengthening consumer confidence.

The Proactive Market Surveillance initiative aims to establish a collaborative network for monitoring, inspecting, and preventing the distribution of illegal and substandard products. Key areas of cooperation include the exchange of standards-related information, inspections of products sold through both physical stores and online channels, the development of notification and takedown systems for non-compliant products, and initiatives to encourage consumers to choose products that meet recognized quality and safety standards.

Global House's participation in this initiative reflects the Company's commitment to responsible business practices by prioritizing the selection and distribution of high-quality, certified, and safe products. The Company remains committed to working closely with government agencies, manufacturers, and business partners to raise Thailand's industrial product standards, strengthen consumer confidence, and promote fair and sustainable trade practices.

Global House believes that this collaboration between the public and private sectors will serve as an important driving force in elevating Thailand's industrial product standards to the international level while reinforcing consumer confidence in purchasing high-quality, certified, and safe home improvement and construction products.