KMUTT Visits Global House to Explore Retail Business Management and AI Applications for Business Development

On Thursday, October 29, 2026, a delegation of university administrators, faculty members, and staff from King Mongkut’s University of Technology Thonburi (KMUTT) visited Siam Global House Public Company Limited’s Head Office in Roi Et Province for a study visit to learn about retail business management and the application of Artificial Intelligence (AI) for business development. The delegation was warmly welcomed by Mr. Witoon Suriyawanakul, Chief Executive Officer, together with the Company’s management team.

The study visit aimed to exchange knowledge and experiences in retail business management, covering the Company’s business expansion from a regional operation to a nationwide store network, store management strategies tailored to the needs of customers in different areas, and the application of digital technologies and Artificial Intelligence (AI) in business operations to enhance operational efficiency and support organizational development in the digital era.

In addition, the visit provided an opportunity to exchange perspectives on human resource management and development, as well as promoting continuous learning and enhancing employees’ skills to keep pace with technological transformation and future business trends.

This visit marked an important opportunity to strengthen the connection between academia and the business sector, while providing a platform for exchanging experiences, ideas, and innovations. It also reflected the importance of human capital development and lifelong learning, which are essential foundations for driving sustainable growth and long-term progress for both organizations and society.